Strategies for International Industrial-Free-Samples for Students

Question: Critically examine why and how the Organisation should standardise or adapt its product in your chosen International Market. Answer: Introduction Products, after manufacture, need a proper placement in order to be presentable in the market for public usage. Adaption of these products by the local businessmen from the suppliers provides them a better placement within the region. Herein lays the correlation with the words marketing and management. The major drive behind this correlation is the application of effective managerial techniques for increasing the shelf life of the products (Armstrong et al. 2015). Herein lays the need for standardization of the products, which enhances the clarity of the managerial staffs regarding the policies, tariffs and other aspects crucial for entering into the threshold of foreign market. Achievement of infrastructural development paves the way of internationalization for the companies and organization. Apart from this, socialization of the products and services merges the essences of standardization and adaption. Standardization can be considered as the second step after the adaption. Providing an insight into these aspects is the main theme of this assignment. Division of the assignment into two parts enhances the clarity of the readers in terms of the basic ways and means of managing the human resources. Application of rationality and consciousness is the slow and gradual progression towards the accumulation of share in the international market (Papadopoulos and Heslop 2014). The second section of the assignment, through the theoretical application, enlivens the extent to which the personnel reach for managing the organizational resource. Evaluation bears resemblance with conclusion, which helps the electronic brands in Bangladesh to assess the methods of standardization and adoption in terms of maintaining the balance between the internal and external environment. Standardization or adaption of product in UK market Standardization is an essential aspect for companies and organizations in order to penetrate into the international market. Within this, one of the typical components is the policies, which possess flexibility to systematize the business of the organization. Decision regarding the adoption and implementation of policies is a crucial factor for determining the fate of the organization in terms of competitive ambience of the UK market. For undertaking this decision, the personnel need to possess adequate knowledge of the respective field (Samson and Sheela 2016). Lack of adequate knowledge adds an interrogative parameter to the foreign market entry in case of the Bangladeshi organizations such as Walton. Policies are important for these type of organizations in order to avert the instance of encountering tax tariffs in the import and export activities. Standardization in the products is extremely beneficial in terms of providing the customers with quality and Bangladeshi retail Bangladeshi electronic Bangladeshi electronic branded products. For example, products like mobiles, laptops, television, camera and microwave ovens occupy an important position in the market. For maintaining the international standards of these products, registration of the products with the officials of law is crucial in terms of averting the instances of inadequate stock (Skarmeas, Zeriti and Baltas 2016). In order to place these products in the international markets, proper communication strategies need to be adopted for transmitting the news to the customers. Typical example in this direction is the social media, which would help the personnel to enhance their network of supply chain. Within this, providing proper access to the customers to the social networking sites and the official websites would help the electronic brands of Bangladesh to achieve pro per and positive response in escalating the sales revenue. Attempting to bring innovation in the business services would enable the electronic brand personnel of Bangladesh to dominate the global market. This domination would place the electronics brand in a higher pedestal than the contemporary brands in terms of achieving the competitive edge (Samson and Sheela 2016). Product adaption is the formal acceptance of the products by the government officials of the foreign countries. Typical evidence of this fact is the written statement regarding the acceptance. In order to make this legal, the brand would need to undergo verification of their license, official documents. Presence of valid and reliable documents would help the brand personnel to achieve success in this verification process. One of the important points in this regards is the maintenance of quality for the products. If proper transport systems are not selected, the quality of mobiles, cameras, laptops, microwaves and television can degrade (Skarmeas, Zeriti and Baltas 2016). Negligent attitude towards this direction would compel the brand personnel to encounter difficulties in the adaption process. Invention can be equalized with innovation. The major drive behind this is to alter the business scenario. The forward and backward invention enhances the clarity of the readers regarding the invention of quality products for the customers. Forward invention results in innovation from the existing products. This type of invention enhances the imaginative power of the brand personnel. The adjective forward can be related to the radical transformation of the capability of the staffs from an ordinary mind to corporate mind (Samson and Sheela 2016). Exposure of strategic approach towards this innovation of invention acts as a medium of this transformation. This approach penetrates the way of foreign market entrance for the mobile, microwave oven, laptop, television and camera. Viewing it from the other perspective, this approach upgrades the personality traits of the personnel in terms of attaining professional development. On the other hand, backward invention alters the originality of the product as the existing products needs make over. In other circumstances, the product can also be sold out on a cheaper rate for the upliftment of the lesser developed countries. Although the invention name is backward, the functionality of the invention possesses flexibility to make remarkable contributions towards the economy (Skarmeas, Zeriti and Baltas 2016). Product is known or accepted because of its elements. Installing quality materials within enhances the shelf life. For example, higher battery capacity of the mobiles lures the customers. On the other hand, issuing warning regarding charging at a regulated temperature would enable the brands to achieve an easy acceptability. Refined picture quality in important in case of cameras. Separate testing of the spare parts helps the personnel to achieve legal approval from the government officials of the foreign countries (Samson and Sheela 2016). This is the initiation of the adaptation process. Within this, culture plays an important role. Consciousness regarding the impact of the product on the lifestyle of the public domain would act as a wise step for the brand personnel in terms of achieving customer satisfaction. In case of the service related survey, questions affecting the individual sentiments of the customers need to be restricted. Advertisement related to the product should not be interplay with the customs and traditions of the customers. Communication enhances the awareness of the public domain regarding the latest events taking place in the brands. Adopting a strategic vision towards communication increases the network chain of the brands (Skarmeas, Zeriti and Baltas 2016). Typical examples in this direction are social media, radio, television, side advertisements in web pages among others. Among these, social media acts assistance for the electronic brands of Bangladesh to establish connection with large number of customers including those living in the foreign countries. Uploading the news of the newly launched products on the social networking sites would make the personnel aware of the customer approaches towards the levied products and services. Large sale response to these advertisements would enhance the scope and arena of the brands. Continuous evaluation of the business services would pave the way of international marketing for the brands (Samson and Sheela 2016). The brands need to be cautious about the market forces, which might limit the attempts of the electronic brands regarding the business expansion. However, rational and conscious approach towards marketing would make the personnel aware of the steps taken by the contemporary brands for sustaining their market position within the competitive ambience. This makes the intensity of the marketing environment controllable for Bangladeshi electronic brands upon their initial entrance into the foreign markets (Kotler and Keller 2006). Standardization, on the whole, provides an insight to the customers regarding their purchasing power. For this, the brands need to add firmness in their identity through proper transmission of the messages to the customers. On the contrary, failure to provide the customers with innovative products aggravates the threats of substitutes. Maintenance of consistency in this failure might add vulnerability to the market position of the brands (Dinnie 2015). In order to avert these situations, the brands need to carry out frequent research for reaching to the specific tastes and preferences of the customers. Theoretical approach to standardization and adaption The scenario of initial market entry stage can better be understood by Porters five forces. This is in reference to the intense competitions, given to the electronic products by the gowns, which are already in demand within the UK market. The bargaining power of the UK suppliers would be more as compared to the Bangladeshi suppliers. This is due to the possession of latest machines. This possession adds modern touch to the life of the UK inhabitants. This quality of the personnel of UK retail organizations influences the buying behavior of the customers (Mller and Parvinen 2015). The entry of designed and embroidered gowns acts as a challenge for the embroidered electronic products exported by Electronic brands of Bangladesh, Bangladesh. The competitive rivalry between the two countries poses as an obstacle for Bangladesh in terms of boocapturing a large share of the UK market. In view of this analysis, Electronic brands of Bangladesh personnel might give up the thought of foreign market penetration. This attitude would aggravate their challenges. Critical reflection of this perspective, this behavior acts as a deviation from the usual conventions, within which the personnel are bounded for enhancing professionalism (Okazaki and Taylor 2013). Herein lays the appropriateness of behavioral theory. Countering this, utilizing the challenge for altering the business scenario aligns with the propositions of contingency theory. These improvements would provide opportunity to the Electronic brands of Bangladesh personnel to attain a firm grasp over the basic management concepts. Chaos Theory as the name suggests, reflects complexity; however, using the analytical tools such as value chain analysis would smoothen the process of achieving a balance between the internal and external environment. Under such situation of crisis, Theory of X and Y would help the personnel to maintain the efficiency in the business activities (Mathews et al. 2016). Within this, one of the prime components is motivation, which would enable the employees to expose better performance for enhancing the productivity of the organization. Exposure of conscious and rational approach in this direction would help the personnel to achieve infrastructural development. Within this, introducing policies, such as accidental policies, insurance schemes and other lucrative offers and discounts would generate an urge among the customers to display consistent performance (Pealoza et al. 2013). This type of performance possesses flexibility for Electronic brands of Bangladesh to add firmness to its ma rket position. Continuous evaluation would safeguard this position amidst the competitive ambience. In order to bestow a proper standard to the products, the personnel need to take into consideration product component model. The circular model is like the wheel of life. Evaluation of the undertaken steps possesses flexibility to alter the plight of the electronic brands of Bangladesh in terms of penetrating into the foreign markets. As a matter of specification, the model has three components- core component, packaging component and support service component. Core component occupies the central position in this model (Samaha, Beck and Palmatier 2014). Collaborative functionality of the functional units develops innovative features to be installed in the electronic products. These innovative designs act as a platform for the personnel of the brands to export their products to the foreign markets. Figure 1: Product component model Packaging component is the sphere, conscious attitude to which would help the personnel to enhance their brand image. Trademark is one of an important element of this sphere, which would enable the personnel to attain loyalty, trust and dependence from the customers. Exposure of conscious and rational approach would further act assistance in maintaining and preserving these attributes (Tan and Sousa 2015). Along with this, manufacture of quality electronics with modern facilities and lucrative packing would add to the popularity of the brand name. The penultimate sphere is the service support component. This sphere possesses direct relationship with the machines, repairs and their installations. Herein lays the importance of management in terms of regulating the usage of organizational resources. Neglect in this direction would limit the chances of penetrating into the foreign markets (Griffith et al. 2014). Each sphere of the model can be considered as the stages of product development. First the product is manufactured through the application of innovative designs. As a sequential step, trademark is installed to the product for luring large number of customers. After this, customer service holds prime importance for settling the complaints of the customers regarding the obtained services. Warranties at this stage are a crucial aspect in terms of increasing the shelf life of the electronics. Entrusting the personnel with the task of making plans of increasing the sales revenue would help the managers to assess the capability of the staffs in terms of exposing their professional skills (Diamantopoulos, Fritz and Hildebrandt 2013). Here, the managers need to take into consideration Tuckmans stages of team development for forming an efficient and effective team, which possesses flexibility to carry out the tasks in efficient and effective manner. Prior to all these, assessment of the work force would be one of the wise steps in terms of managing the resources. For this, evaluation of the current strategic position needs to be done along with the identified and the specified requirements. In view of the current market scenario of the electronic industry, washing machine, fridge, mobile phones, microwaves and air conditioners have proves successful in occupying an important position in the market (Chen, Chen and Zhou 2014). The major drive behind this is the evaluation of undertaken steps for achieving competitive edge over the contemporary brands to secure the market position. Taking this evaluation as an inspiration would enable the electronic brands of Bangladesh to make gradual progression towards occupying a significant position in the market. Critically reviewing the second sphere of the model, the aspect of adaption occupies central position. As a matter of specification, recognizing the brand through the means of proper advertising channels would enhance the fame and glory of the brands in Bangladesh. Herein lays the appropriateness of the term brand element adaption. The word element in this aspect relates to the adoption of latest and modern technologies for increasing the shelf life of the products. For this, the brands need to adopt proper communication strategies (Yang and Su 2014). Typical example in this direction includes social media. Uploading the images and news of the newly launched products and service would attract large number of foreign investors. Keeping high price for the products and services might not attract a large number of customers at the first instance; however, it would enhance the clarity of the personnel regarding the approaches of the customers towards the levied products and services. Preservation of the culture would help the brand personnel to attain loyalty, trust and dependence from the stakeholders and shareholders. For this, there is a need for conducting psychological segmentation (Chen, Chen and Zhou 2014). This exercise would provide an insight to the personnel regarding their culture and the culture of the customers. The doable in this case is researching innovative methods, which do not hurt the individual sentiments of the customers. Revision of the work force is another important task, which would support the brand personnel to regulate the internal environment. This regulation would be additional assistance in terms of carrying out the activities related to international marketing. Lackadaisical attitude in this direction would make the circumstances uncontrollable, which acts as an obstacle in terms of penetrating into the foreign markets. Consistency in this direction would spoil the reputation of the brands (Diamantopoulos, Fritz and Hildebrandt 2013). On the contrary, frequent evaluation would bring to the forefront the major drawbacks in the services. Spontaneity in rectification of these drawbacks would upgrade the reputation of the brands. Exposure of dedication and commitment towards seeking innovative ways of modifying the business would brighten the culture of the brands. According to Cateora (2008), design is one of an essential component of the sales force. Assessment of the characteristics of the current sales condition is very important in terms of estimating the position of the brands within a competitive ambience. This assessment helps in penetrating into the foreign markets after a thorough review of the pros and cons of setting up their business into the foreign lands. Depending on the needs, demands and requirements of the customers the markets feel the need of direct sales force. Herein lays the importance of recruiting efficient and effective teams and training them on good practices regarding customer satisfaction. According to the arguments of Kotler and Keller (2006), communication is an important means for luring the customers towards the brand image. Herein lays the need for adopting proper communication channels for advertising the products and services for increasing the sales revenue. These aspects relates with the first component of the marketing communication mix, which is, advertising. Large scale response to these advertisements generates hope in terms of achieving an escalation in the sales revenue and profit margin. The previous sentence highlights the promotion of sales in case of Bangladeshi electronic brands regarding the promotion and growth of their business (Yang and Su 2014). The ways and means adopted by the brands are the events. The method of dealing with these events is the experience of the brand personnel in terms of enhancing their roles and responsibilities. Response of the customers publicizes the stability in the relationship between the personnel and the customers . This publicity possesses flexibility to expand the scope and arena of the Bangladeshi electronic brands. The sources of advertising are introducing lucrative gifts, coupons and vouchers for the customers upon the purchase of a stipulated amount. Maintaining reasonability in the price conditions of these schemes helps in luring the customers especially the ones belonging to the middle class. According to the functionality of these marketing aspects, they can be termed as direct marketing. This is in terms of the aim of selling and buying. The transactions between the sellers and buyers make the market interactive, indicating the achievement of positive outcomes in case of the Bangladeshi market. Adopting a strategic vision towards advertising would help the Bangladeshi electronic brands to achieve escalation in the sales revenue and profit margin (Turnbull and Valla 2013). Experimentation in advertising such as promoting the same product through different means would act as an innovative means for luring large number of customers. Within this, carrying out target segmentation is very important for the electronic brands of Bangladesh in terms of improving their focus upon marketing. One of the other types of marketing mix communication is personal selling. The presence of single sellers makes the nature of this marketing monopolistic. Here, the aspects of advertisements attain a back seat, which nullifies the aspects of interactive marketing. This nullification contradicts the true essence of the aspect of penetrating into the threshold of international markets (Tan and Sousa 2015). This perspective might be a distortion of the integrated structure of the marketing mix communication as proposed by Kotler and Keller. However, on the other hand, it relates to the PESTLE analysis, which enhances the clarity of the Bangladeshi brand personnel in terms of setting up their business in the foreign markets. Taking the example of Aldi, the company has adopted social media marketing for possessing a wider supply chain network. Adoption of this source has enabled the company personnel to establish connection with large number of customers across the globe. Along with this, they have also adopted the survey system for bringing noticeable changes within the products. Presence of skilled and efficient sales force helps the personnel to produce lip smacking delicacies for luring the customers (Aldi.us, 2017). Along with this, firm and confident approach of the sales force acts assistance in terms of dealing with crisis and challenges. This firmness results in the production of collaborative output, which helps in the achievement of successful completion of the tasks within the stipulated time. Consciousness towards punctuality and productivity is an agent for the personnel in terms of enlivening the dream and passion of the customers. Apart from Aldi, the example of Unilever can also be considered. Adopting the means of social media marketing has enabled the company to establish stable relationships with the customers. Uploading the specification of the newly launched products along with the image on the social networking sites has globalized the business (Unilever.com, 2017). The major drive behind this is the consciousness towards the preservation of culture, customs and traditions of the company. Viewing it from other perspective, adoption of the advertising means enhances the stability in the relationship between the employees, employers and management. Adopting social media marketing helps the marketing managers to interact with large number of stakeholders and shareholders at a single time. Within this, adherence to IT legislations would support the managers to manage the cyber crimes, which might result in the loss of organizational data. Within this process lies the management of rumours, which adversely affects the internal relations as well as the public relations (Skarmeas, Zeriti and Baltas 2016). In order to avert these unwanted situations, partnership working is crucial. Maintenance of consistency in the exposure of partnership working would restore the lost stability in the relationships. Partnership working is one of an effective tool for bringing cultural diversity in the workplace environment. Working in partners exposes the employees to various cultures. This broadens the perspectives of the employees, helping them in their decision-making process. Mixing with the employees belonging to the other cultural backgrounds relates with the aspect of cultural change. Exposure of eagerness and willingness towards this change possess enough flexibility and power towards mitigating the instances of conflicts, discrimination and harassments (Schmid, Grosche and Mayrhofer 2016). Herein, the matters need to be dealt carefully as it deals with the individual sentiments of the employees. One wrong step can create a negative image about the companies and organizations in the minds of the employees. Alteration of this image is very complicated; therefore portrayal of correct image is very important during the process of recruitment and selection of the employees. Capability to dea l with the evident challenges would safeguard the brands from encountering the harsh blows of the external market forces. Exposure of better performance would enable the staffs of the electronic brands to achieve positive results in terms of their professional development. Delving deep into the aspect, the sales force would encounter language barriers, inadequate resource stock among others. However, experimentation with the existing products would bring noticeable changes within the products and services. Making effective use of the provided lectures would be the capability of the staffs to bestow international standard to the products (Skarmeas, Zeriti and Baltas 2016). One of the most important things is the execution of market research. This would enhance the clarity of the marketing team regarding the real picture of the market. This clarity would help the marketing team of the brands to plan beneficial steps for the expanding the business. One of the essential components of this research is the social media marketing, which would help in establishing contacts with large number of stakeholders and shareholders in a single point (Samaha, Beck and Palmatier 2014). However, intervention of the unknown sources needs to be assured for maintaining the safety, security and privacy of the organizational data. Conscious attitude of the personnel towards this direction would enhance the corporate social responsibility of the brands. The main aim behind this is to ensure the wellbeing of the customers, which is a prime component of creating a multinational identity. For averting the staining of reputation, the marketing team of the brands needs to experimen t with the existing electronic products. Importing the spare parts of the electronics from the neighboring countries would not be a daunting task for the brands if rationalistic thinking is applied for carrying out marketing in an efficient and effective manner (Pealoza et al. 2013). Herein lays the appropriateness and feasibility of partnership working, which would result in the advent of cultural diversification within the workplace premises. Emerging successful in the exposure of collaborative output would support the electronic brands of Bangladesh to manage the customized relationships. For this, the brands need to establish long term alliance with the stakeholders and shareholders. Market research is a costly and time consuming process. Therefore, while conducting the market research, the marketing team of the electronic brands in Bangladesh needs to be aware of the approaches of the contemporary brands. Here, the staffs need to expose creativity in terms of achieving a higher competitive edge (Kotler and Keller 2006). This creativity should be of higher density for luring the international customers. For example, manufacturing fitness trackers in mobiles, easily carriable laptops among others would be a superb step towards the achievement of a higher placement in the market. Silently carrying out all these steps would enhance the personality of the staffs. On the contrary, preaching the activities before concretization would deviate the brand from the identified and the specified goals (Samson and Sheela 2016). Designing sales force Advertising about the vacancies in the social medias and the official website Assess the responses with the identified and the specified requirements Shortlist the candidates, whose profiles match with the business requirements Interview the shortlisted candidates to judge their capability in terms of the projects in hand Select the candidates, whose profiles seems suitable regarding the intensity of the available projects Provide training to the selected employees for enhancing their skills, knowledge and expertise towards the basic management skills Take post training tests Conduct on the job training Give their team joining In view of the electronics market, mobiles are ruling. In such an environment, the brands needs to come up with something, which would help them to achieve competitive edge over the contemporary brands. If the mobiles are installed with the feature to measure the blood sugar levels, it would prove beneficial for the older customers. However, the employees need to be trained for properly guiding the older people regarding the proper and judicious utilization for achieving best results (Papadopoulos and Heslop 2014). Introducing this facility for the patients suffering from heart diseases would escalate the sales revenue of the electronic brands. Joint ventures with the blood banks, healthcare centers would prove helpful in terms of expanding the business. Along with this, establishing effective relationship with the trade union members would help in averting the financial crisis. This would result in the achievement of loyalty, trust and dependence from the customers. Application of r ationalistic thinking, in this direction, would help the brands to deal maintain the pace with the contemporary brands amidst the competitive ambience (Paliwoda and Thomas 2013). For all these, the electronic brands of Bangladesh need to ensure the presence of adequate workforce along with resources. This assessment would act as an agent in estimating about the future plans. Presence of more employees than resources does not result in improper execution of the tasks. On the contrary, more resources and fewer work forces would compel the electronic brands to lag behind the contemporary brands. Variability in the relationship between these conditions would adversely affect the economy of Bangladesh. Consistency in this variability would act as an obstacle in penetrating into the foreign markets (Okazaki and Taylor 2013). Therefore, consistent evaluation is needed in terms of upgrading the standards and quality of the business. Consciousness of the marketing personnel towards this direction would add firmness in the market position, which is crucial in terms of achieving sustainable growth. Conclusion This assignment emerges successful in providing an insight into the significance of management on the international marketing. The example of the electronic brands of Bangladesh enlivens the steps taken by the brands in order to penetrate into the foreign markets. The concepts of adaption and standardization enhance the clarity of the readers about the concepts related to the recognition of the products at the international level. Effective management of the work force results in the efficient execution of the business activities. Adoption of strategic vision towards the business activities would prove beneficial in terms of systematizing the tasks according to their priority. Conscious attitude towards this direction is assistance in terms of achieving successful completion of the tasks within their stipulated time. Maintaining the balance between the internal and the external environment is extremely crucial in terms of achieving infrastructural development. This development proves beneficial in terms of luring the foreign investors. Emerging successful in creating good image within the minds of the investors would be a slow yet gradual progression towards foreign market penetration. Maintenance and preservation of culture is an essential aspect in terms of penetrating into the foreign markets. Consciousness towards this maintenance would influence the purchasing power of the customers. This would result in the large scale response by the customers. Researching innovative means of providing quality products and services to the customers would invoke the eagerness and willingness of the brand personnel to preserve the traditionalism. This invocation would secure their market position within the competitive ambience. References Griffith, D., S. Lee, H., Seob Yeo, C. and Calantone, R., 2014. Marketing process adaptation: Antecedent factors and new product performance implications in export markets.International Marketing Review,31(3), pp.308-334. Aldi.us (2017). About us. 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